New Chung-Ang Declared!
The renewed CAU’s university identity uses English letters as a means of communication with the global world.
The letters CAU, the initials of Chung-Ang University as well as the domain of the school’s homepage (www.cau.ac.kr), are presented in dynamic brush writing, highlighting Chung-Ang’syouthful vigor with a new leap forward.
To renew its identity and enhance its progressive image, CAU released its new UI on Oct. 11, 2012, marking the 84th anniversary of its foundation.
Symbols in the UI
- Red Frame
- The red square symbolizes the window to future, through which Chung-Ang continues its quest for truth. In contrast with the blue letters, the red frame makes a strong visual impact, giving an edge to the image.
- Blue Brush Writing
- The blue color signifies the Han River embracing high ideals; the energetic and active spirit of Chung-Ang University; and its commitment to being a world-class university.
- Logo Type
- The letters ‘CAU’ are in a unique font specially designed for Chung-Ang. This simple yet balanced logo represents the university’s professionalism and trustworthiness. To renew its identity and enhance its progressive image, CAU released its new UI on Oct. 11, 2012, marking the 84th anniversary of its foundation.
Color Versions
- white background
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- blue background
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- Against a red backdrop
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- Against a light gray backdrop
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CAU colors
- CAU BLUE
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Pantone : 2945C
Process Color : Cyan 90% + Magenta 50%
RGB : R33% + G85% + B164%
- CAU RED
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Pantone : 032C
Process Color : Magenta 100% + Yellow 100%
RGB : R255%
- CAU GRAY
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Pantone : Pantone Cool Gray 8
Process Color : Black 55%
RGB : R102% + G102% + B102%
- CAU LIGHT GRAY
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Pantone : 427C
Process Color : Black 10%
RGB : R230% + G230% + B230%
- CAU SILVER
- Pantone : 877C
- CAU GOLD
- Pantone : 873C