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Chung-Ang University Ranks Third in University Reputation Based on Big Data Analysis in July, 2017

Name 관리자 Date 2017.07.19 Hit 1497

Korea Reputation Center conducted a survey on which university is favored most by the Korean people in July, 2017. According to the survey, Chung-Ang Unviersity (CAU) ranked third, following Seoul National University and Yonsei University. Korea University and Hanyang University ranked the fourth and fifth places, respectively.

Korea Reputation Center analyzed a total of 71,813,649 data concerning fifty universities’ reputation collected for one month from June 12th to July 13th.


[Result of Big Data Analysis on University Reputation in July, 2017]


In general, to assess brand reputation, big data, generated by consumers, are categorized into five values: participation, communication, social, market, and financial values. In the case of university reputation index, an analytic algorithm for assessing reputation is used to analyze consumers’ digital behavior. By doing so, university reputation can be analyzed in the forms of four sub-indices–participation, media, communication, and community.

Brand reputation index is meaningful in the sense that consumers’ digital behavior is closely linked to their consumption. Brand reputation index, released through an analysis of big data, can measure digital behavior in relation to consumer positivity or negativity towards brands, media attention, consumer participation and communication, and the amount of conversation on social media.


[Top 50 Universities by Reputation Based on Big Data Analysis]

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