About CAU

Chung-Ang University is now aiming to become one of the leading education institutions in the world by 2018, its centennial year. It has already set an innovative pace in internationalizing its campus.

  • Welcome
    • President's Message
    • President's Profile
  • Introduction
    • Introduction
    • Spirit
    • Symbols
    • Symbols
  • CAU 2018+
    • Framework
    • Roadmap
    • Action Plan
  • History
    • History
    • Presidents
  • Organization Chart
  • Campus Map
  • Map & Directions
    • Map
    • Directions

Current Location : CAU | About CAU | Introduction | University Identity

Introduction UI

new  chung-ang declared

The renewed CAU’s university identity uses
English letters as a means of communication
with the global world.
The letters CAU, the initials of Chung-ang University
as well as the domain of the school’s homepage
(www.cau.ac.kr), are presented in dynamic
brush writing, highlighting Chung-ang’s
youthful vigor with a new leap forward.

logo

Download the Illustration File (for expert use)


To renew its identity and enhance
its progressive image, CAU released
its new UI on Oct. 11, 2012,
marking the 84th anniversary of
its foundation.

logo


Symbols in the UI

Red Frame
The red square symbolizes the window to future, through which Chung-Ang continues its quest for truth. In contrast with the blue letters, the red frame makes a strong visual impact, giving an edge to the image.

Blue Brush Writing
The blue color signifies the Han River embracing high ideals; the energetic and active spirit of Chung-ang University; and its commitment to being a world-class university.

Logo Type
The letters ‘CAU’ are in a unique font specially designed for Chung-ang. This simple yet balanced logo represents the university’s professionalism and trustworthiness. To renew its identity and enhance its progressive image, CAU released its new UI on Oct. 11, 2012, marking the 84th anniversary of its foundation.

logo


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